Trademarks are a key element of any successful business marketing strategy as they allow them to identify, promote and license their services or goods in the marketplace along with distinguish these from associated with us their competitors, thereby cementing customer loyalty. A trademark symbolizes the promise of a quality product and in the modern global and increasingly electronic marketplace, a trademark is usually the only way for customers to identify a company’s products and services. Trademark protection hinders moves to “free ride” on the goodwill of a company by using similar distinctive signs to market inferior or similar products or services. Loss, dilution or infringement of a high-value trademark could prove devastating to a business.

World Intellectual Property Organisation (WIPO) is a specialised agency of the Un (UN) which oversees the task of international registration of trademarks through Madrid Process.

Although it is improbable to obtain an ‘international trademark’, whereby a single trademark registration will automatically apply around the world, the Madrid system permits the filing, registration and maintenance of trade mark rights in more than one jurisdiction on a global basis.

Background-

The Madrid is actually administered by the International Bureau worldwide Intellectual Property Organisation in Geneva, Swiss. The Madrid system comprises two treaties; the Madrid Agreement Because of the International Registration of Marks, which was concluded in 1891 and entered into force in 1892, and the Protocol Relating to the Madrid Agreement, which came into operation on 1 April 1996. The Madrid Agreement and Madrid Protocol were adopted at diplomatic conferences held in Madrid, Spain.

Recent Developments-

There are many significant recent developments trademarks Law Vis a Vis Madrid system. The accession of United States and European Union to Madrid Protocol on 2nd November 2003 and 1st October 2004 respectively is considered as essential development.

A record 36,471 international trademarks applications were received in 2006 by wipo under Madrid system. This represents 8.6% increase on figures for 2005.

No. Of developing countries witnessed significant growth in international trademarks filing in 2006.China is the most preferred designation for international protection because of ever growing economy and trade prospects.

WIPO also promotes use of electronic communication for processing of international methods. In April 2006, WIPO introduced a new Online trademark renewal procedure india international trademarks renewal service enabling users to maintain their trademarks rights quickly and efficiently, about 22% renewals recorded electronically.

A number of new improvements, including new search facilities, were also introduced into the ROMARIN database that contains information regarding all international marks that are currently in force in the international trademark register. As from January 1, 2007, the ROMARIN data base was made available, free-of-charge, on their own WIPO web web site.

Indian Perspective-

India is also considering and is definitely inclined towards granting accession to the Madrid system. India is beginning to attain the various attributes of acceding to the Madrid System, in particular that, the applicant for an International registration is required to file only one application, pay one fee in local currency, and is not required at least initially, to submit foreign powers of . Renewals, assignment recorders, changes of name and/or address of a world registration may have filing one document with the International Bureau. Moreover, the payment of a particular filing fee and preparation of a single application should result in savings in legal service fees.

India has said that it would join the Madrid System after making due preparations, including modernisation of its trademark offices. Investment and action in this direction should be expedited and Indian providers of products or services enabled to a lot more than system without further delay. It should likewise be noted that the Madrid System does not prevent trademark owners from routing their application through the IP offices of member-countries other than their own. If India does not accede to the software early, Indian businesses may be made to put in their international applications with all the IP offices of third countries by setting up minimal operations prescribed for this reason.